Frost Bank
Frost Bank
Frost Bank
Transforming strategic concepts into a compelling product vision.
Transforming strategic concepts into a compelling product vision.
Role
Agency
Client
Year
With only four weeks to develop three distinct strategic directions, McGarrah Jessee split into small teams, each exploring a different concept for the Frost Bank website. After an initial week of research and client collaboration, I was responsible for developing my own interpretation of our team’s strategy—from early ideas and wireframes through the final visual design and interactive prototype.
Art Direction
Visual Design
Interaction Design
Prototyping
In just a few weeks I designed and produced a prototype that showcased dynamic contextual content, featured a guided approach to getting help or learning about Frost Bank, and ultimately emphasized the relationship Frost builds with customers through personal Frost Bankers.
Role
Agency
Client
Year
With only four weeks to develop three distinct strategic directions, McGarrah Jessee split into small teams, each exploring a different concept for the Frost Bank website. After an initial week of research and client collaboration, I was responsible for developing my own interpretation of our team’s strategy—from early ideas and wireframes through the final visual design and interactive prototype.
Art Direction
Visual Design
Interaction Design
Prototyping
In just a few weeks I designed and produced a prototype that showcased dynamic contextual content, featured a guided approach to getting help or learning about Frost Bank, and ultimately emphasized the relationship Frost builds with customers through personal Frost Bankers.
Role
Agency
Client
Year
With only four weeks to develop three distinct strategic directions, McGarrah Jessee split into small teams, each exploring a different concept for the Frost Bank website. After an initial week of research and client collaboration, I was responsible for developing my own interpretation of our team’s strategy—from early ideas and wireframes through the final visual design and interactive prototype.
Art Direction
Visual Design
Interaction Design
Prototyping
In just a few weeks I designed and produced a prototype that showcased dynamic contextual content, featured a guided approach to getting help or learning about Frost Bank, and ultimately emphasized the relationship Frost builds with customers through personal Frost Bankers.
Role
Agency
Client
Year
With only four weeks to develop three distinct strategic directions, McGarrah Jessee split into small teams, each exploring a different concept for the Frost Bank website. After an initial week of research and client collaboration, I was responsible for developing my own interpretation of our team’s strategy—from early ideas and wireframes through the final visual design and interactive prototype.
Art Direction
Visual Design
Interaction Design
Prototyping
In just a few weeks I designed and produced a prototype that showcased dynamic contextual content, featured a guided approach to getting help or learning about Frost Bank, and ultimately emphasized the relationship Frost builds with customers through personal Frost Bankers.
Guiding Principles
Guiding Principles
Local & Relevant
Local & Relevant
Local & Relevant
Leverage technology to serve up experiences relevant to users and their locations.
Leverage technology to serve up experiences relevant to users and their locations.
Clear & Direct
Clear & Direct
Clear & Direct
Lower cognitive load with fewer CTAs, offerings and educational content on the homepage.
Lower cognitive load with fewer CTAs, offerings and educational content on the homepage.
Personal & Human
Personal & Human
Personal & Human
Emphasize Frost's model for building relationships with a personal banker.
Emphasize Frost's model for building relationships with a personal banker.
Personal & Human
Emphasize Frost's model for building relationships with a personal banker.
Prototype
Prototype
Tools
Tools
Tools
Figma
Figma
Figma
Sketch
Sketch
Sketch
Principle
Principle
Principle
Methods
Methods
Methods
Brainstorming
Brainstorming
Sketching
Sketching
Moodboarding
Moodboarding
Wireframing
Wireframing
Interaction Design
Interaction Design
Visual Design
Visual Design
Prototyping
Prototyping
© 2026 Bryce Swihart
© 2026 Bryce Swihart
© 2026 Bryce Swihart